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Let me give your reader some background in explaining this analogy. The Battle of Gettysburg changed the paradigm of the Civil War, just as repositioning changes the paradigm in branding a product. Gettysburg is in Pennsylvania and occasion located at the confluence of 6 routes. On a map, Gettysburg looks much like a wheel, in the centre of six spokes. This battle taken place July 1-4, 1863. In order to this battle both armies were trying to find each other one. Both armies knew that a major battle was coming and outcome of this battle possess a large impact inside the final outcome of the rivalry. The South knew which were one big victory away from having The british isles recognize the South.

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One day in early 1997, Applied walking contemplate aisle near the CFO’s log cabin. On his secretary’s table I saw a copy of the Memorandum of Association that showed that Satyam began operations on June 24, 1987. Something about that date kept whirring for my head on the next a couple of days. While driving to work one morning it struck me that we had been in the tenth year of our existence. I discussed it with several colleagues. Thus was born an intensive internal communications program underneath the banner of “A Decade of Excellence”.

The next major event that catapulted us to your big league was Satyam’s ADR listing on fresh York Stock trading game. Procedure wise this was more elaborate compared to what we had done for Sify’s NASDAQ collection. Our finance department asked me to think of a suitable symbol for your ticker. Among the cuff I suggested SAY and also coined the slogan “Say Satyam” within the brand news. This was approved by everyone scared.